Custom Permalinks are a necessity if you want to improve your search engine rankings.
The following tutorial illustrates how to change your setting to include custom permalinks:
This tutorial teaches you how to change your permalinks to customer permalinks because you need custom permalinks for optimized settings.
By changing to custom permalinks, you are also including the name of your posts and pages to be included in your url and title which further enhances SEO. Plus, having custom permalinks just looks prettier, too!
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